# How Epic Gardening built lasting creator partnerships with Superfiliate to drive 40% higher AOV Maintaining year-round creator loyalty in a seasonal business. 3min read --- ## Nurturing stronger creator partnerships from the ground up Epic Gardening has the relationship-first architecture to engage and motivate creators throughout the gardening calendar. The ability to increase creator engagement with cobranded landing pages was a huge draw for Molly Cole, their Influencer Marketing Manager, while the creator-facing analytics dashboard and multi-links feature have been instrumental in helping creators to own their success: > "I think it's very key for creators to understand their data...and it's very clean on the creator side. How the dashboards are laid out feels intentional and luxurious," says Molly. "It's not just an ugly landing page where they go to just crank out a link. It's branded, it's welcoming, and it has all the information they need right there." ## Seamless program management across multiple brands Epic Gardening has doubled down on their relationship with Superfiliate by adding a second brand, Botanical Interests, to the platform. Having both brands on Superfiliate enables Molly's team to work seamlessly across programs: > "Something we've seen work in the early days is having those easy-to-grab links and codes, and having that creator dashboard be so clean and easy to understand… Our influencer AOV across Epic Gardening and Botanical Interests is much higher than other channels." ## Cultivating an omnichannel creator strategy with Superfiliate Superfiliate's flexibility and creator-first ethos is enabling Molly to customize programs to Epic Gardening’s precise needs as they move toward an omnichannel creator marketing strategy: > "There’s a lot of opportunity in Substack, podcasts, newsletters, all these different forms of media beyond strictly social channels. Superfiliate comes into play here because I can run unlimited amounts of programs and have an unlimited cap on who I can test things out with." > "I would always have ideas and bring them to our previous platform, but they never came to fruition. Whereas at Superfiliate, so many of the features I’ve requested have been built. I love that so much as an influencer marketer!" ## Quick-fire Q's with Molly Cole **How do you measure success beyond revenue metrics? What other KPIs do you track to evaluate creator program health?** "Brand mentions are a huge one. You can tell when somebody really loves a brand, based on what they're saying and how frequently they're posting about them. Another indicator is how much they're talking to us; if they're emailing us or Slacking back, that helps us know they're engaged. Seeing people posting unique content is also really cool—that helps me know they're really thinking about our brand and being creative with it!" **Your program shows remarkable consistency in growth. How do you maintain this stability in such a seasonal industry?** "It’s important to think about your influencer program as its own brand within your brand, where you're building a community of creators and thought leaders. We have a newsletter called the Epic Gardening Times that we send out monthly. This has company announcements, ambassador spotlights, and articles that we find helpful for the creator economy. You need to be that destination for them to connect with other people that are like them, and to provide them with information that makes them better creators." **If you could describe Superfiliate in one word, what would you say?** "Dynamic and easy. It's easy for my team to use. It's easy for our creators to use. And it's so multifunctional!" --- **How Epic Gardening is growing to new heights with Superfiliate:** - **Creator analytics dashboards** help Epic’s creators understand their performance data, providing more transparency and insight into what drives sales and awareness. - **Milestone-based gifting** gamifies the creator experience, automatically rewarding influencers when they hit specific sales targets, keeping them engaged and motivated. - **Creator multi-links** allow creators to generate secondary referral links for specific products in addition to their cobranded landing page, reducing friction in the shopping journey and driving higher conversions. Epic Gardening is a leading gardening supply and education company that has achieved a powerful product-creator fit on social media, cultivating a thriving community of creators passionate about growing their own food.