# Amber Kai

**CEO**  
Amber Kai is the Founder of Sequincial - a creative marketing consulting firm based in Los Angeles, that caters to brands and agencies that want to launch, scale, and perfect their creator marketing strategy.

As a pioneer of the creator economy, she has served as a pivotal force in social media strategy and creator marketing development for over 500 brands and agencies while helping creators become household names. In her first year of business, Amber secured multi-million figures in partnerships with brands like Target, Adobe, Netflix, Armani, Samsung, Saks, and more.

[LinkedIn](https://www.linkedin.com/in/amberkai/)

## Amber Kai's Collection

- [**YouTube - Sourcing**  
  4:18  
  Sourcing & Vetting](https://superfiliate.com/field-guide/video/youtube-sourcing-by-amber-kai)  
- [**YouTube - Vetting**  
  2:48  
  Sourcing & Vetting](https://superfiliate.com/field-guide/video/youtube-vetting-by-amber-kai)  
- [**TikTok - Sourcing**  
  3:19  
  Sourcing & Vetting](https://superfiliate.com/field-guide/video/tiktok-sourcing-by-amber-kai)  
- [**TikTok - Vetting**  
  2:27  
  Sourcing & Vetting](https://superfiliate.com/field-guide/video/tiktok-vetting-by-amber-kai)  
- [**What to Book on YouTube**  
  3:17  
  What to Book](https://superfiliate.com/field-guide/video/what-to-book-on-youtube-by-amber-kai)  
- [**What to Book on TikTok**  
  2:31  
  What to Book](https://superfiliate.com/field-guide/video/what-to-book-on-tiktok-by-amber-kai)  
- [**How to and How Not to Negotiate**  
  4:24  
  What to Book](https://superfiliate.com/field-guide/video/how-to-and-how-not-to-negotiate-by-amber-kai)  
- [**Negotiation Levers**  
  1:57  
  What to Book](https://superfiliate.com/field-guide/video/negotiation-levers-by-amber-kai)  
- [**Paid Media Best Practices**  
  3:05  
  Paid Social](https://superfiliate.com/field-guide/video/paid-media-best-practices-by-amber-kai)  
- [**Building strong creator relationships**  
  2:59  
  Contracting](https://superfiliate.com/field-guide/video/building-strong-creator-relationships-by-amber-kai)  
- [**Content Approval Do's and Don'ts**  
  3:53  
  Contracting](https://superfiliate.com/field-guide/video/content-approval-dos-and-donts-by-amber-kai)  
- [**Reporting & Analysis Best Practices**  
  3:11  
  Measuring](https://superfiliate.com/field-guide/video/reporting-analysis-best-practices-by-amber-kai)