# Brenda Daniel

## Growth Partnerships

Brenda Daniel is the Influencers and Organic Growth Lead at Obvi. She’s in charge of building Obvi’s presence on Social via affiliate-based Ambassador Program across Tiktok, Instagram, Youtube and beyond. She also oversees their Paid Influencer, UGC Production efforts, Whitelisting & other Growth partnerships like Events, Brand Partnerships & Marketplaces.

Before Obvi, Brenda was a founding team member at Caraway Home. She’s responsible for making Caraway internet-famous by partnering with over 4k influencers and creators to drive a consistent 15% of all sales (PPS), and over $20MM in revenue via Partnerships.

Brenda is very passionate about DTC e-commerce, especially early stage wellness startups, where she gets to build from the ground up. She’s also passionate about AI, A/B testing, data analytics and Landing Page optimizations.

[LinkedIn](https://www.linkedin.com/in/brenda-levy-daniel-804313117/)

## Brenda Daniel's Collection

[**Instagram - Sourcing**

Sourcing & Vetting](https://superfiliate.com/field-guide/video/instagram-sourcing-by-bren-daniel)

[**Instagram - Vetting**

Sourcing & Vetting](https://superfiliate.com/field-guide/video/instagram-vetting-by-bren-daniel)

[**YouTube - Sourcing**

Sourcing & Vetting](https://superfiliate.com/field-guide/video/youtube-sourcing-by-bren-daniel)

[**How to and How Not to Negotiate**

What to Book](https://superfiliate.com/field-guide/video/how-to-and-how-not-to-negotiate-by-bren-daniel)

[**Contract 101**

Contracting](https://superfiliate.com/field-guide/video/contract-101-by-bren-daniel)

[**Creative Brief 101**

Contracting](https://superfiliate.com/field-guide/video/creative-brief-101-by-bren-daniel)

[**Links, Codes, Superfiliate**

Contracting](https://superfiliate.com/field-guide/video/links-codes-superfiliate-by-bren-daniel)

[**Reporting & Analysis Best Practices**

Measuring](https://superfiliate.com/field-guide/video/reporting-analysis-best-practices-by-bren-daniel)