Welcome to our Influencer Marketing Field Guide

Welcome to our Influencer Marketing Field Guide

We've brought together the best minds in influencer marketing to share their best tactics and insights.

Catalina Leyva
Director of Retention and Social Commerce
MaryRuth's
Lindsey Gamble
Creator Economy Expert
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Lissa Regets
Fractional CMO
ideaBOX Consulting
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Oliver Silzer
Partnerships and Business Development
TikTok Shop
Molly O'Bryen
Sr. Director of TikTok Shop
Flywheel
Delaney Henson
Head of Social & Influencer Marketing
Oura
Molly Savage
Director of Marketing
BOBABAM
Pontus Karlsson
Product
Superfiliate
Ryan Waranauskas
Head of Paid Media
Catch
Brenda Daniel
Growth Partnerships
Caraway
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Kendall Dickieson
Head of Creator Partnerships
Graza
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Ashley Brock
Founder
Digital Marketing Academy
Dan Albert
Co-Founder & Partner
456 Growth
Micah Whitehead
Co-founder and CMO
ZeroTo1
Lily Comba
Co-Founder & CEO
Superbloom
Brittany Barnes
Senior Marketing Manager
Clearstem
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Michael Newton
Influencer Marketing Strategist
formerly Discord
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Anders Bill
Co-Founder
Superfiliate
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Maurice Rahmey
Founder & CEO
Disruptive Digital
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1
Amber Kai
CEO
Sequincial
Lydia Lee
CEO
The Clout
Jonathan Snow
Co-founder
Avenue Z
Sarah Crow
Manager of Creator Success
Superfiliate
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Maurice Rahmey
Founder & CEO
Disruptive Digital
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1
Micah Whitehead
Co-founder and CMO
ZeroTo1
Anders Bill
Co-Founder
Superfiliate
Molly Savage
Director of Marketing
BOBABAM
Sarah Crow
Manager of Creator Success
Superfiliate
Delaney Henson
Head of Social & Influencer Marketing
Oura
Lily Comba
Co-Founder & CEO
Superbloom
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby
Pontus Karlsson
Product
Superfiliate
Michael Newton
Influencer Marketing Strategist
formerly Discord
Molly O'Bryen
Sr. Director of TikTok Shop
Flywheel
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Lydia Lee
CEO
The Clout
Lissa Regets
Fractional CMO
ideaBOX Consulting
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Lindsey Gamble
Creator Economy Expert
Brittany Barnes
Senior Marketing Manager
Clearstem
Brenda Daniel
Growth Partnerships
Caraway
Amber Kai
CEO
Sequincial
Kendall Dickieson
Head of Creator Partnerships
Graza
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Jonathan Snow
Co-founder
Avenue Z
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Ashley Brock
Founder
Digital Marketing Academy
Catalina Leyva
Director of Retention and Social Commerce
MaryRuth's
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Oliver Silzer
Partnerships and Business Development
TikTok Shop
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Dan Albert
Co-Founder & Partner
456 Growth
Ryan Waranauskas
Head of Paid Media
Catch
Lindsey Gamble
Creator Economy Expert
Amanda Young
Senior TikTok Shop Strategist
ZeroTo1
Kendall Dickieson
Head of Creator Partnerships
Graza
Lissa Regets
Fractional CMO
ideaBOX Consulting
Sarah Crow
Manager of Creator Success
Superfiliate
Molly Cole
Influencer Marketing Strategies + Partnerships
Epic Gardening
Rebecca Beach
Influencer Marketing and Creator Relationship Manager
Pontus Karlsson
Product
Superfiliate
Oliver Silzer
Partnerships and Business Development
TikTok Shop
Korina Sanchez
Performance Driven Partnerships & Growth Marketing
Chomps
Ali Appelbaum
Influencer Marketing Leader
formerly Tonal
Sachin Bhargava
Senior Director, Digital Product & Ecommerce
John Hardy
Cristina Vintimilla
Sr. Influencer Marketing Manager
Nécessaire
Milan Freeman
Influencer Marketing Expert & Strategist
People's Influence
Amber Kai
CEO
Sequincial
Molly Savage
Director of Marketing
BOBABAM
Jonathan Claydon
Chief Development Officer
Acceleration Partners
Michael Newton
Influencer Marketing Strategist
formerly Discord
Micah Whitehead
Co-founder and CMO
ZeroTo1
Molly O'Bryen
Sr. Director of TikTok Shop
Flywheel
Brittany Barnes
Senior Marketing Manager
Clearstem
Delaney Henson
Head of Social & Influencer Marketing
Oura
Anders Bill
Co-Founder
Superfiliate
Maurice Rahmey
Founder & CEO
Disruptive Digital
Catalina Leyva
Director of Retention and Social Commerce
MaryRuth's
Colleen Pereos
Director of Influencer Marketing and Brand Partnerships
CLEARSTEM Skincare
Liv Soibelman
Head of Ecommerce
Blueprint Bryan Johnson
Dani Murphy
Influencer and Partnerships Manager
MUD\WTR
Kristen Althoff
Senior Director of Influencers and Socials
MaryRuth's
Brenda Daniel
Growth Partnerships
Caraway
Ryan Waranauskas
Head of Paid Media
Catch
Lydia Lee
CEO
The Clout
Ashley Brock
Founder
Digital Marketing Academy
Jonathan Snow
Co-founder
Avenue Z
Dan Albert
Co-Founder & Partner
456 Growth
Lily Comba
Co-Founder & CEO
Superbloom
Lauren Maxwell
Director of Influencer Marketing
Dreamland Baby

Influencer Marketers from:

Field Guide | Welcome - YouTube
Main Themes

Sourcing & Vetting

Finding talented influencers that align with your brand is essential to grow your program. So, what should you look for?

7
 Chapters
Introduction
lessons

What to Book

How to negotiate the best deal

What content should your influencers be creating to meet your brand's goals? And how much will it cost you?

6
 Chapters
Introduction
lessons

Paid Social

Performance Marketing

Quality influencer content will supercharge your Paid Marketing efforts—if you know how to use it wisely!

3
 Chapters
Introduction
lessons

Contracting

Creator Support

Contracting, briefing, and approvals can take a toll on creator relationships. Here’s how to keep them intact.

6
 Chapters
Introduction
lessons
Building strong creator relationships
11
lessons
36min

Measuring

Scaling Success

To run and scale a influencer program, you need to set the right goals—and have the right metrics and reporting to measure them.

5
 Chapters
Introduction
lessons
CPA, CPM, ROAS - What Metrics Should Your Program Track?
8
lessons
28min
Reporting & Analysis Best Practices
10
lessons
26min

TikTok Shop Edition

What does it take to succeed at social commerce?

8
 Chapters
TikTok Shop: A Complete Guide to Customer Acquisition
7
lessons
15min
Sourcing TikTok Shop Creators: A Complete Strategy Guide
8
lessons
17min
TikTok Shop Collaborations: Open vs. Target & Creator Incentives
7
lessons
15min
Nurturing TikTok Shop Creator Relationships: A Strategic Guide
7
lessons
16min
TikTok Live Strategy Guide: Creator Sourcing & Content Tips
8
lessons
17min
TikTok Shop Metrics Guide: KPIs, GMV & Performance Tracking
7
lessons
16min
TikTok Shop Scaling Guide: Growth Strategies & Creator Management
5
lessons
11min
TikTok Shop Future Trends: Expert Insights & Predictions
8
lessons
18min
“I find that people get lost in the tactic, which is influencer marketing and social media marketing. That's not a goal. It's just a tactic to achieve a larger goal.
Lydia Lee
CEO at For the Clout
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